Elevated a high-growth social rewards platform by capturing Gen-Z attention, using brain-rot inspired content to turn Thursday "Drops" into a highly anticipated weekly event.
 

• Navigated the unique challenge of translating financial tech and cashback rewards into a native social format that drew in it's mainly college-aged audience. Steered away from corporate tech jargon to master a scroll-stopping, brain-rot inspired content strategy.
   

• Produced absurd, high-energy short-form videos and meme campaigns that leaned heavily into internet subcultures, driving massive user acquisition by making the brand feel like a chronically online friend rather than an app.
   

• Cultivated an intensely loyal user base through real-time engagement and trend-jacking, keeping Claim at the center of college and Gen-Z consumer culture before its integration into Grubhub.